Performance dress shirts
for DOers

Dress the part. Perform at the highest level.

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Personal Consultation Regarding Fit and Sizing

Any Returns or Exchanges Are On Us

Responsibly Sourced and Manufactured in Europe

Say "Goodbye" to ironing and "Hello" to the future 👋

No more time wasted ironing! Using advanced performance fabrics a DULO shirt utilizes body heat to release any wrinkles keeping it wrinkle-free all day. Uncompromised comfort and peace of mind are also part of the equation. Welcome to the future!

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The Perfect Fit

We know how important fit is! Let’s help you find the perfect one. See our extensive size guide or get in touch for a personal 1-1 consultation. To size guide >

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The shirt for those making a change

Meet the makers, the doers, the troublemakers.

"As soon as I put on my DULO shirt, I knew I'd found the perfect shirt. Extremely comfortable, won't wrinkle (even after 8 hours on a plane), no ironing and no dry cleaning. It's the only dress shirt for me from now on."

Ryan Carson, CEO Treehouse

"I got lucky to discover DULO so I can finally enjoy a high-quality shirt. The product is top class, fit's excellent, yet keeps your outfit as elegant as possible. As an athlete, it's crucial for me to feel good and perform at the required level. With DULO I can achieve that during my entire day as well."

Dimitar Mihaylov, CEO BB-Team

"This shirt is like wearing a cloud! As a man with a narrow waist and broad shoulders, finding a dress shirt that fits properly is rare and one that is also mobile is impossible. Until now! Incredibly comfortable and flexible! Just became my absolutely favourite shirt!"

Nicholas Olsen, Co-founder Tapa Creative

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Other non-iron shirts vs. DULO

☒ Other non-iron dress shirts are just a default cotton shirt treated with chemicals to keep the fabric stiff. That chemical eventually washes away losing its properties.

☑ At DULO we use performance fabrics that interact with body heat to release any wrinkles, making the shirt looking better the more you wear it. Crisp look throughout the day and non-iron, forever.

Take Me To The Future

People who #wearDULO

Members of our community, proudly sporting their favorite dress shirt.

DULO Customer Men's Origins White Dress Shirt from Performance Fabrics

DULO Customer Women's Origins White Dress Shirt from Performance Fabrics

DULO Customer Men's Origins Blue Dress Shirt from Performance Fabrics

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Slay the 9-5 mindset with us!

We want to provide people with the tools and resources to take control of their time and live life on their own terms. Don't settle.

The Story

We wanted to solve our own problem - the hassle involved in looking sharp. We disliked ironing to a point where we built a business around it. Read more >

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The Blog

The Origins Blog documents the journey of building DULO from Day 1. Every week we write a new chapter that covers our thoughts, lessons, struggles, successes, and experiences. Read now >

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The Podcast

The Early Days Podcast documents the journey of fellow entrepreneurs, the ups, the downs, the successes, the failures of building a business from scratch. Listen here >