We got tired of caring for a dress shirt, that's why we used technology to take care of it.
Inspired by the innovation in sports fabrics, we want to eliminate the friction of caring for and wearing a dress shirt. Save time over the ironing board and the trip to the dry cleaners. Our non-iron, wrinkle resistant fabric will keep it's looks throughout the day. Antibacterial properties will keep you feeling fresh, no matter the travel destination. Four way stretch will follow you wherever you want to move.
"Our products stand for time, we stand for taking control of it."