Welcome to The Early Days Podcast - a show about the hustle, the excitement, and doubts, the successes, and failures, the ups and downs of building a business from scratch.
My name is Marin and with my co-founder Julian, we interview fellow entrepreneurs about their experience of starting businesses. As we are building our own apparel company, and documenting our early days, we wanted to go behind the scenes with other entrepreneurs and find out what their early days were like.
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The Early Days Podcast S2E14 - Anthony Mellor
Meet Anthony Mellor, founder of Absolute Fitness Apparel. At just 19 years of age, Anthony decided to combine his passion for fitness and performance with entrepreneurship and start his own company.
Today, with 1 year under his belt, he has accumulated a lot of valuable experience and lessons that could help others in their early startup journeys.
We go behind the scenes to see how Anthony approached sourcing, production, and early marketing strategies. We also go deep on the topic of affiliate marketing as a strategy to drive brand awareness and sales in an industry that is oversaturated with other brands.
Check out Absolute Fitness Apparel on absolutefitnessapparel.co.uk to see the range of products and get in touch with Anthony.
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