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Origins #85 - DULO's First Birthday

Still babies

Origins #85 - DULO's First Birthday

In this series we are documenting the journey of building DULO, starting from Day 1. Every week we publish a new chapter that takes you behind the scenes of our process. With every article, we want to provide value to you, the reader. We share the success and failures, the opportunities and the challenges that we face while executing our vision.

If you are new, check out our previous post.


Last week was our 1st birthday marking the date when we opened up our webshop. The positive side effect of documenting the whole thing is that we can pull up the blog post we wrote about that day.

So, in this week's Origins, I wanted to share that with you as a nice reference point as to where we were a year ago.

Reading it again gave me a weird feeling of both a year filled with a lot of lessons, experience and progress, while also having the sense that we haven't even started. Funny how these things work.

Anyways, don't feel bad for not sending over a cake and enjoy this little stroll down DULO memory lane <3

To many more!

P.S. What do you think of the very first version of our product shots, aka floating shirts, aka ghostly shots?

P.S.S. Use code "YEARONE" for a BUY 1 GET 1 FREE deal for the next few days.


weardulo.com is now live!

We are open for business.

Today, we are happy to announce that our web shop weardulo.com is live and ready to showcase our products and brand.

We are starting with the launch of the “Origins” collection for men and women and three colour variations: white, blue, and indigo. We tried to make as many size variations as possible at this early stage of our company. If you are not sure about what size may fit you, we’ve prepared this extensive size guide to help your decision.

The homepage of our new website!

We are also working on enabling even more payment options, hopefully in the next few days.

We are excited for this next stage of our journey! We’ll keep sharing and working towards building this company into a sustainable long-term success. As always, if you have any feedback, feel free to reach out to us.

Thank you!

Marin & Julian

PS: Here’s a quick vlog with the announcement: