In our last Origins post, we shared how we want to start focusing more on the revenue side of the business, increasing efforts in that direction and finding new sales channels for our product.
So, in the past week, we focused on investigating and preparing two new sales channels - Amazon's European marketplaces, as well as local markets in Amsterdam.
In this post, I'll share our efforts so far and the progress we've made.
The first essential step when it comes to listing products on Amazon is to buy barcodes (global standard) for those products. So we went ahead and purchased ours from gs1.org. Feel free to check it out if you are thinking about selling on Amazon, eBay, Alibaba, Google, and other marketplaces and retailers.
Once we had the barcodes in place, we set up an Amazon Seller account and started adding the variants of our products (combination between size and color with its corresponding images and information) on the platform for the UK marketplace. It's the biggest one in Europe and of course, there is no language barrier, so it made sense to start with it.
Amazon requires a lot of information about each product and therefore it's going to take some time before we have all our products listed completely, but you can see our work in progress here.
The things to be done within the next couple of days is to complete all the listing with the required information, as well as work on the copy and product descriptions, including some visual assets and graphics in order to make the listing more attractive and informative.
The other channel that we wanted to explore is a much less technical one, namely local markets throughout Amsterdam.
There are quite a few opportunities to showcase your product in such markets and we've had a few talks with other entrepreneurs that are just starting out and how they leverage those markets to sell their product, getting to more people with a personal touch and being able to showcase the product physically and tell the story behind it in person.
This is especially relevant to us, as a dress shirt is not the easiest product to sell online, given all the technical variables that come along with it, such as fit, size, model, collar, buttons, cuffs, length etc. Usually, things that people want to try on before they commit to making a purchase.
So, we got in touch with one of the biggest local markets and requested some information about it, as well as applied to be considered for participation.
Luckily, they accepted our product and sent over some information to us.
It was quite useful to get the general requirements and details when it comes to participating in such an event, but given that it takes place once per month, on the first Sunday of each month, we decided not to commit and apply/pay for it online, before we actually go and take a look at it next time it is held.
This will give us the opportunity to look around, see the specifics of the event, as well as talk to the organizers and/or other sellers in person to get more information before we commit to participating ourselves.
There is quite a lot of work left to do for the Amazon UK listings so that will be the focus for next week, having all our products listed on there, with complete descriptions and supporting visual assets. From there the next task would be to research how we can optimize them in terms of visibility, keywords, comments etc. The "growth hacking"/expertise aspect of it.
Let us know if you either have some experience on Amazon or have any questions on how you can become a seller, we'd love to share any more information from our yet humble experience :)