Origins #76 - Avoiding the traffic jam

The end game is time, location, financial and decision independence.

Origins #76 - Avoiding the traffic jam

In this series we are documenting the journey of building DULO, starting from Day 1. Every week we publish a new chapter that takes you behind the scenes of our process. With every article we want to provide value to you, the reader. We share the success and failures, the opportunities and the challenges that we face while executing our vision.

If you are new, check out our previous post.


Originally published as part of our Founder's Newsletter


The definition of success can be quite subjective, but when it comes to professional success, to me it means being able to work on your own time, from wherever you want, having the finances to support that lifestyle and working on what and however you want.

Add in a sense of fulfillment for the mission you stand behind and you've got an amazing framework for achieving big things, living a great life and providing one for the people that matter most to you.

That's why we are so passionate about pushing the entrepreneurial narrative hard. To be fair and objective, there is probably a very small % of companies that do allow those conditions for their employees, so props to them and congratulations to the people working for them.

However, most of the time it would mean running your own business.

Notice I didn't talk about working less as being a perk of the job, as the reality of running your own business means you will probably be working more, as it should be, given you are working on your own terms and doing something that 95% of people aren't.

For me, the gratification of working on my own project vastly outweighs those few extra hours as the process gives me energy, instead of draining it.

Having said all that, I've been travelling the last few days and have noticed that there is a significant difference in the quality of life of people that are a bit more independent, mainly time and place, compared to those that need to be clocking in at 9 am and clocking out at 5 pm at a certain place.

I've always found it fascinating how much more efficient and pleasant it is to do things outside of a timeframe that most other people need to do them. Reference, traffic jams and any errands that can be run in hours that most people have to be in the office (fewer queues, fewer people, quicker, more pleasant).

The nature of a traffic jam is that many people need to be going/leaving for the same place at the same time.

Being able to navigate my time, waiting out for traffic jams, or leaving earlier, is a mission that gives me great motivation to keep working towards that independence. We owe it to ourselves and to the closest people around us to be present at times dictated by us and our own unique circumstances, instead of a fixed employment system.


How do you define professional success?

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