Origins #54 - Product Photography

E-commerce = selling images

Origins #54 - Product Photography

In this series we are documenting the journey of building DULO, starting from Day 1. Every week we publish a new chapter that takes you behind the scenes of our process. With every article we want to provide value to you, the reader. We share the success and failures, the opportunities and the challenges that we face while executing our vision.

If you are new, check out our previous post.


It's time to address the elephant in the room.

We don't have the best product photos, there, I said it :)

We don't have the best product photos, COMPARED to the quality and effort we put into creating the product itself.

So far, we've had 3 iterations of our featured product images.

1. External photographers. Shot on a mannequin. €75

DULO Black dress shirt from performance fabrics. Non-iron, wrinkle resistant, machine washable, 4 way stretch.DULO White dress shirt from performance fabrics. Non-iron, wrinkle resistant, machine washable, 4 way stretch.  DULO Indigo dress shirt from performance fabrics. Non-iron, wrinkle resistant, machine washable, 4 way stretch.

 2. DIY set from AMAZON. 2 x lights + a backdrop. €80

DULO Rose dress shirt from performance fabrics. Non-iron, wrinkle resistant, machine washable, 4 way stretch.  DULO Indigo dress shirt from performance fabrics. Non-iron, wrinkle resistant, machine washable, 4 way stretch.  DULO White dress shirt from performance fabrics. Non-iron, wrinkle resistant, machine washable, 4 way stretch.

3. A sheet of paper. €1.80

DULO Grey dress shirt from performance fabrics. Non-iron, wrinkle resistant, machine washable, 4 way stretch.  DULO Blue dress shirt from performance fabrics. Non-iron, wrinkle resistant, machine washable, 4 way stretch.  DULO Pink dress shirt from performance fabrics. Non-iron, wrinkle resistant, machine washable, 4 way stretch.

DULO Rose dress shirt from performance fabrics. Non-iron, wrinkle resistant, machine washable, 4 way stretch.  DULO Black dress shirt from performance fabrics. Non-iron, wrinkle resistant, machine washable, 4 way stretch.  DULO Indigo dress shirt from performance fabrics. Non-iron, wrinkle resistant, machine washable, 4 way stretch.

Funny enough, we are currently using the images from the third and "most" expensive photo sessions as featured product image, as we feel they are most representative.

Not to fear though! We are in the process of organizing our first professional photo session in a studio with models and everything!

It's high time we step up that game and properly invest resources into creating an amazing photo session, with great style and also showcase the properties of the product we are so proud of!

The timeline for this is by around the end of May we should be close to having them online and finally do the product justice in a digital environment.

We've had a great conversion rate when people interact with the product physically, but we need to figure out how to transfer that into our website browsing experience and good images of the product will be a very solid step into the right direction.

Also, having a more technical product in a comparatively new category, we need to keep in mind to display both the looks of the shirts, as well as the additional properties that the product possesses.

We'll let you know how it goes and hopefully can create some interesting content around the photo session for an interesting behind the scenes look on how we'll approach it, as well as hopefully help out anyone else out there who might need good product images for their product.

We'd love to hear any tips on product photography, or what you look for in a product image when shopping online!

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