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Origins #11 — Trip Retrospective

Overview of our second bizdev trip back home.

Origins #11 — Trip Retrospective

In this series we are documenting the journey of building DULO, starting from Day 1. Every week we publish a new chapter that takes you behind the scenes of our process. With every article, we want to provide value to you, the reader. We share the success and failures, the opportunities and the challenges that we face while executing our vision.

If you are new, check out our previous post.


Looking back at the post where we outlined the plan for this trip, we managed to accomplish nearly all points, with the most important ones covered. We succeeded in registering the company and move the sample creating process forward. The only thing that we weren’t able to do was take the samples and hand them out to the people from our first focus group based in Bulgaria, before we fly back.

This is a good time to touch on the topic of patience when building/starting a company. I suspect we will write a standalone post on the subject, but I want to quickly touch on it.

In our position, if it wasn’t for our partners taking the lead on the whole manufacturing process, solely on our inputs and vision, we would be a lot further away from creating a physical product. Huge props and gratitude to them. Given the nature of the business, where a lot of pieces need to be produced, delivered and put together, there are a lot of variables that depend on each other. The chance of something missing a deadline or some circumstance changing (which was for example the weather conditions in Europe that resulted in some delays) is high. It’s important to deploy understanding and patience towards our partners, which initially gave us earlier deadlines.

We look at building this business as a marathon, instead of a sprint. We want to be patient and understanding towards the people we work with. Theoverall relationship and tone of communication is immensely more important down the line, compared to receiving the samples a week or two earlier. We are not in a rush and as long as we move the needle in a direction closer to a premium quality product, we will do so in a patient and understanding way. The most important thing is that we deliver a market ready product in a quality that we would proudly use ourselves.

Considering the things we managed to get done and the samples that were shortly on their way, I would regard the trip a success and couldn’t wait to see the first batch of samples!