"Productize Yourself" - Naval Ravikant
The concept deeply resonates with me in midst of building a business.
I felt limited standing, talking, doing and creating behind a faceless logo, hence my decision to start building my own personal brand as well.
The first platform of sole focus choice - Twitter
While building the business and mainly failing to do so in a significant way, it's surprising how much we've learned and grown along the way.
All that compressed experience I feel is now coming out of the shadows as actions that are actually starting to move the needle.
These actions however are best expressed through my own medium of communication.
With it, I will be hitting two birds with one stone - building Julian and building DULO.